Our mission is to help you buy original Badminton gear from anywhere in India, that enables you to play original and be original.

About us

We are all about badminton.

For the love of Badminton

Our purpose

At BadmintonDirect.Store our purpose is simple: to play Badminton and help you play well that makes spectators say WOW.

As a leading sports goods trading company, it is our purpose to maintain or improve physical ability and skills while providing entertainment to your inner self, and in some cases, spectators. We aim to improve half a million lives every year.

Together we will deliver superior, long-term value to our customers and shareholders, while acting responsibly towards our planet and society, in partnership with our stakeholders.


Operating for over 20 years


Rackets sold online


Customer rating


Our director Sreejith started his business career with a sports retail store in the year 1999 at a strategic location in the southern state of India, the lovely green Kerala.

After several years later another director Jayadevan who started his business in IT service industry by 2010.

Together we decided to combine and bring in our expertise in the sports and IT filed to give the Badminton lovers across India a space where every one can purchase and enjoy the sport of Badminton with the help of QUALITY, ORIGINAL sports goods that deliver superior, long-term value to our customers. Yes it’s for you.

For the love of the Badminton game…

The birth of Parivaara Private Limited in the year 2020.

Parivaara Private Limited Logo

The Parivaara distributes quality Badminton gear online under the brand name Badminton Direct.

Best and top website to buy original Badminton racket shoes and accessories online in India

Badmintondirect.store sells world’s best badminton brands rackets, shuttlecock, bands, shoes, nets, sports apparels, and anything Badminton here at BadmintonDirect.Store

You can buy original Badminton gear from worlds top brands like, YONEX, LiNing, Apacs, Ashway, Victor, Carlton, and many more to your door step anywhere in India.

Learn more about the Badminton game.

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